BSc Consumer Behaviour and Marketing with Placement Year

Title:

Consumer Psychology

Code:

AD1CPS

Convenor:

MS Sandra Preciado

Summary:

This module will introduce you to basic concepts, methods, and theories in psychology and psychological processes pertinent to the consumption of goods and services by different consumer groups. These concepts will draw on traditional areas of psychology including cognitive, social, and developmental psychology, and will introduce students to key perspectives in the psychology of marketing. You will discuss examples of how psychological research has been used in marketing and gain experience in conducting and reporting consumer psychology research studies. 

Assessment Method:

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

The Economic Environment

Code:

AD1EEN

Convenor:

DR Cherry Law

Summary:

This module aims to introduce students to key microeconomic and macroeconomic concepts, and their relevance to some of the important challenges facing individuals, businesses, and societies across the globe. 

Why do we see different prices for the same products? Why do governments put taxes on tobacco and alcohol? How do businesses decide how much to produce? Why do governments intervene to promote competition in the markets?  Why do we need environmental policy? What is interest rate and how does it affect us? Why do countries trade with each other? These are some of the topics that we will address, whilst developing a basic understanding of key economic concepts, and their relevance to some of the key challenges facing individuals, businesses, and societies across the globe. 

Assessment Method:

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

The Fundamentals of Management and Marketing

Code:

AD1FMM

Convenor:

PROF Julian Park

Summary:

This module will introduce you to: 

• Key concepts of marketing and management and encourage you to critically relate these to contemporary practice. You will be exposed to traditional and contemporary approaches to marketing and management, such as strategic marketing and management, segmentation, targeting and positioning, the marketing mix, whilst introducing issues arising within marketing and management theory and practice which bring into question some of the foundational principles of the discipline. Within the lectures and readings, and through the analysis of case studies, the latest thinking within the marketing and management academy will be addressed. 
• A broad understanding of the economic, technological and social aspects of management, in the context of how different business operate. You will be introduced to the environment of management, the management process, and techniques available to and used by managers to plan and operate as a business. 

Assessment Method:

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

Global Sustainability: Challenges and Prospects

Code:

AD1GLS

Convenor:

DR Nick Bardsley

Summary:

The world faces multiple ecological crisis, including climate change, biodiversity loss and soil erosion. This module examines such challenges, their drivers, their relationship to other social and economic issues, and potential responses.  

Its aims are: 

• To introduce students to key ecological and eco-social challenges of our time, their causes, proposals to address them and associated debate across several disciplines.  
• To enable students to trace the connections between these issues and content of other modules. 
• To advance the University’s citizenship agenda. 

Assessment Method:

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

Research and Professional Skills for Business and Marketing

Code:

AD1RBM

Convenor:

DR Elena Millan

Summary:

This module will provide an awareness and understanding of some of the main research and professional skills used by consumer researchers, applied economists, and business managers. You will also gain the ability to perform related research examples, and to develop writing skills for marketing and other academic assignments. A secondary purpose is to provide experience in the use of computers and standard software packages, particularly spreadsheets, as well as general study skills and career development. 

The module aims to introduce students to professional qualitative and quantitative research methods, and to provide them with an understanding of the underlying theoretical frameworks in consumer research and applied economics. Students will get practical experience through the development of a qualitative consumer research project that includes design, data collection, analysis, and report writing. In addition, students will gain a crucial awareness and understanding of some of the main quantitative methods used by applied economists and business managers working in sectors across the supply chain, and the ability to carry out related numerical examples. Students will also develop writing skills for marketing and academic assignments. A secondary purpose is to provide experience in the use of computers and standard software packages, including spreadsheets, as well as study and career skills development more generally. 

Assessment Method:

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

The Food Business

Code:

AD1FBS

Convenor:

DR Daniele Asioli

Summary:

The module aims to introduce the food chain from a business perspective. It examines the different types of business that make up the food chain and the main trends and drivers influencing these businesses including changes in consumer preferences, technology, policy, and trade. It discusses the emerging challenges and opportunities in the food chain, and their effects on food businesses. 

Assessment Method:

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

Towards Sustainability: Positive Action for a Better World

Code:

AD1SPA

Convenor:

PROF Julian Park

Summary:

This is a University-Wide module offered at Part 1 the aim of which is to better understand the sustainability challenges facing the world and to consider the positive actions that can be taken either collectively or at the individual level that aids the sustainability agenda. The module will consist of lectures, case studies, discussions and speakers from external organisations as well as a group project work.

Assessment Method:

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

Revolutions and Transitions: The Human Journey from 6 Million Years Ago to the Present Day

Code:

AR1RAT

Convenor:

DR Gabor Thomas

Summary:

This module investigates the development of human society from a long-term and global perspective. It traces the human journey from our earliest ancestors of c. 6 million years ago to the present day. The module considers the key revolutions and transitions that have affected human thought, behaviour and society, focussing on the evidence from material culture. Key themes include human evolution, the development of complex societies, the inventions of metallurgy and writing, the industrial and agricultural revolutions, and globalisation. The module is taught by a combination of online lectures, face-to-face seminars and lectures, and practical classes.

Assessment Method:

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

Contemporary world cultures: an introduction to social anthropology

Code:

AR1SOC

Convenor:

DR Alanna Cant

Summary:

This module provides a general introduction to social anthropology, the study of human societies and cultures. It will introduce you to major themes in the discipline of anthropology through focused study on topics that may include: kinship and marriage, gender and sexuality, the roles of religion, ritual and witchcraft in modern life, the concepts of ethnicity and race, and contemporary hunting and gathering societies. The module will also consider how anthropology can help us understand key issues in today’s world, such as ethnicity, race and decolonisation, and the role that work and consumption play in forming identities. Teaching is focused on real-world case studies from different cultures and regions around the globe, including the research expertise of the lecturer(s). 

Assessment Method:

Assignment 70%, Set exercise 30%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

Texts, Readers, and Writers

Code:

CL1TR

Convenor:

DR Andreas Gavrielatos

Summary:

This module explores the history of texts, reading, and writing in the ancient Greek and Roman worlds. We shall look at literature, papyri, inscriptions, letters, Linear B, etc. Attention will also be given to the invention of the alphabet and to ancient writing materials and technologies. No knowledge of Latin, ancient Greek, or the ancient world more generally is required.

Assessment Method:

Assignment 40%, Oral 50%, Set exercise 10%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

Drawing Practice

Code:

FA1DR2

Convenor:

MS Caroline Wendling

Summary:

This practical module aims to expand your competence in drawing. It introduces you to a variety of different methods, techniques, materials and tools. The module equips you with a growing range of drawing skills and aims to develop your ability to choose between them to apply your enhanced proficiency to different contexts and subject specialisms, including applied professional areas.  

This will help you develop your ability to problem solve through drawing and will strengthen your ability to visualise and communicate what you are thinking about. 

Through continuous engagement with examples and models of drawing across global histories the module aims to expand your understanding of different forms - from the diagram, visual plan, quick sketch and illustration to considered and formal composition as well as process-based and experimental drawing. Activities of close looking and visual-analysis aim to develop your ability to research, identify and articulate artistic processes and visual information.  

This will equip you with the tools to apply your gained knowledge, expand your own practical skills and articulate what you have learned.

Assessment Method:

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

Wildlife Documentary: Ecology and Representation

Code:

FT1WD

Convenor:

DR Adam O'Brien

Summary:

This module gives you the opportunity to study wildlife documentaries, and filmmaking addressing ecological issues. You will engage with the relevant critical vocabulary and contextual knowledge to explore how meanings on screen are made. Case studies may include David Attenborough’s landmark BBC series, nature documentaries such as March of the Penguins, and climate change films such as An Inconvenient Truth. There may be a Q&A with a guest speaker from the creative industries. 

Assessment Method:

Assignment 60%, Oral 40%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

The United States and the Global Environment: History, Power and Sustainability, 1920-2020

Code:

HS1024

Convenor:

DR Mara Oliva

Summary:

This module explores the evolution of US foreign policy on environmental issues from the Nixon administration to the Obama administration.

The aims of the module are to:

• Introduce students to the key ideas and debates on the role of the environment in US foreign policy
• Introduce students to the study of ideas in historical context
• Encourage students to reflect critically upon the historical basis of contemporary ideas about global environmental change

The purpose of the module is to equip students with an understanding of key debates on environmental diplomacy and to develop their skills and ability to analyse ideas in historical context in subsequent modules.

Assessment Method:

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

Intercultural Competence and Communication

Code:

IL1GICC

Convenor:

PROF Daniela Standen

Summary:

In this module students develop the skills and understanding needed for communicating effectively in a multi-cultural global environment, including the university and the workplace.  Intercultural competence and communication will be considered from a range of disciplinary perspectives, including Language Education, Film, and Curriculum. During the course of the module you will tackle questions such as: How do you work successfully in multicultural Teams? Are nationality and identity the same thing? Why do stereotypes exist?

Students will demonstrate their learning through reflections and by defining and explaining a real-world situation. The module will be delivered at the University of Reading Whiteknights campus.

Assessment Method:

Oral 10%, Portfolio 30%, Project 60%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

Modern Britain in Global Society

Code:

IL1GMBG

Convenor:

DR Lucy Watson

Summary:

Assessment Method:

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

Globalization and Language

Code:

LS1GL

Convenor:

DR Tony Capstick

Summary:

In this module students will explore the role of language in globalization. They will examine the reasons for the spread of languages around the globe historically and in the future (especially in the context of political developments such as Brexit, and the increasing importance of World languages such as English). They will also explore debates about linguistic imperialism and the political dimensions of language use and language policies. Finally, they will explore the effects of technology and migration on the linguistic situation in Latin America, New Zealand and the Middle East, including how urban centers are becoming increasingly multilingual and ‘superdiverse’, and the political and social consequences of this. Teaching is drawn from across the School of Literature and Language.

Assessment Method:

Set exercise 10%, Project 90%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

British Society

Code:

PO1BRI

Convenor:

DR Dawn Clarke

Summary:

The module draws on theories and approaches from Politics, Sociology, Psychology, History and Philosophy to consider some of the main contours of contemporary British Society. The module will explore a number of images of Britain including: Britain as a Welfare State, Multicultural Britain and Britain as a Class Society. It will also explore crime and deviance in Britain, the role of the mass media and the increasing power of the food industry. 

Assessment Method:

Exam 50%, Assignment 50%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

Inequality

Code:

PO1INE

Convenor:

DR Jonathan Golub

Summary:

Inequality is everywhere around us: different individuals earn different salaries, people of different genders and backgrounds have access to different economic opportunities, and those at the top of the income distribution have radically distinct life chances than those at the bottom. What explains rising inequality, is it fair and what are the consequences? Should anything be done to reduce inequality, and if so, what? This course aims to answer these questions by providing students with the analytical tools and knowledge to understand and explain the evolution of earnings, racial and gender inequality over time and its variation across developed countries. It also considers the economic, normative and political implications of different forms of inequality, in particular gender and racial inequality. Is inequality at the top of the income distribution (i.e. the 1% v. the rest of us) the inevitable outcome of a well-functioning market system or does it suggest problems in the way democracy works? Does inequality undermine democracy for instance by affecting political participation or increasing the appeal of non-liberal populist parties? Take the course and you will find out more about these fascinating questions and more!

Assessment Method:

Assignment 40%, Oral 10%, Project 50%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

War and Warfare

Code:

PO1WAR

Convenor:

DR Vladimir Rauta

Summary:

What is war? How do we classify war? What causes war? How are wars fought? What kinds of warfare can we identify and how have these changed throughout history? How do we make sense, theoretically and empirically, of the growing spectrum of contemporary war - including, but not limited to, great power war, nuclear inter-state war, civil wars, hybrid/cyber/proxy/grey zone warfare? This is an introductory module for students seeking foundational knowledge of war in international relations. The emphasis is on concepts and types of war, their causes, and how they relate to real world issues in international relations and international security. By thinking through and examining a subset of wars and types of warfare the ultimate objective is to have students embrace a range of theoretical arguments about both historical and contemporary examples, to apply these insights to current debates about war in international relations and to prepare students for future scholarly research and security/strategy-focused analysis.

Assessment Method:

Exam 50%, Assignment 50%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

Reason and Argument

Code:

PP1RA

Convenor:

DR Jumbly Grindrod

Summary:

This module enhances students’ ability to understand and construct complex arguments through the study of logic and the psychology of human reasoning. Reading: A module guide will be available. Recommended: Jamie Carlin Watson and Robert Arp, Critical Thinking: An Introduction to Reasoning Well, 2nd edition, Bloomsbury, 2015.

Assessment Method:

Assignment 90%, Class test 10%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

Introduction to Psychology

Code:

PY1IPY

Convenor:

DR Debra Page

Summary:

This module is delivered at the University of Reading, for students who are interested in but not studying Psychology.  

Assessment Method:

Exam 60%, Report 40%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

What the Font? Making and Using Typefaces

Code:

TG1WTF

Convenor:

DR Borna Izadpanah

Summary:

You are surrounded by fonts. Social media, text messages, email, branding, advertising, websites, books, magazines … Human (and machine) communication relies extensively on fonts, but what do you really know about them? How and why are new fonts created? And is it ever OK to use comic sans?! This module will introduce you to the world of typeface design, exploring the history, theory, and practice of making and using fonts and giving you the opportunity to design a typeface of your own. No background in design is required. 

Aims:  

• To provide an introduction to the history and theory of typeface design for a variety of scripts and languages from around the world. 
• To consider the impact of technology on the appearance of typefaces. 
• To explore key concepts such as typeface personality, legibility, and accessibility. 

Assessment Method:

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

Applied Marketing and Management

Code:

AD2AMM

Convenor:

DR Simona Cantarella

Summary:

An understanding of the concepts of marketing and management and their functional activities is essential to a successful marketing manager. In this module, you'll develop a clear understanding of marketing as a managerial orientation applicable to all organisational types. Through engagement with diverse examples and case studies, you'll find out how and why the functional activities of marketing at strategic, tactical, and operational levels are determined by each specific marketplace environment. You will also explore the specification of management problems for selection of appropriate tools and techniques, the application of tools and techniques to solve management problems, and the application of management tools and techniques to provide solutions to business problems. In addition to formal lectures, time in class is devoted to learning by doing and to team decision making. 

Aims: 

Applied marketing and management focuses on marketing and management decisions taken by an organisation. It is all about how organisations respond to their marketing environment and how they put together and implement their marketing strategies and plans within a management context. An understanding of the nature of the marketing concept and its functional activities is essential to becoming a successful marketing manager. The specific aims are to develop a clear understanding of marketing as a managerial orientation applicable to all organisational types. In addition, develop a deep understanding of the different classifications of management tools, key business, knowledge and analytical skills required to deal with challenges in a fast growing and changing business environment. Contemporary organisations and companies require graduates to be equipped with skills for fast and successful decision making, project design and able to demonstrate analytical and problem-solving skills. The module shows how, although marketing's underlying philosophy is constant, the functional activities of marketing and management at strategic, tactical and operational levels are determined by each particular marketplace environment. 

Assessment Method:

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

Consumer Attitudes and Behaviour

Code:

AD2CAB

Convenor:

DR Elena Millan

Summary:

Consumer attitudes and behaviour is a dynamic interdisciplinary subject influenced by various theoretical perspectives and it is relevant to marketing to understand psychological factors influencing consumer demand for goods and services. Understanding consumer attitudes and behaviour is also crucial for achieving companies’ objectives as knowledge of how consumers process information and how they choose between competing products and brands is vital to develop successful marketing strategies and to make informed managerial decisions. This module is intended to introduce students to theories of consumer attitudes and behaviour, how these theories are operationalised and in what way the outcomes of these models can inspire marketers to develop marketing strategies that can meet the needs and wants of different segments of consumers. Through a combination of interactive lectures, in-class discussions, case studies, exercises, and SPSS tutorials, this module aims to equip students with key concepts, analytical techniques and skills useful to apply different models of this discipline in different contexts of consumer shopping behaviour. The module critically examines both theoretical and practical aspects of consumer attitudes and behaviour focusing on the psychological basis of consumer decision-making and the influence of the socio-cultural context. 

Assessment Method:

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

Digital Marketing

Code:

AD2DIM

Convenor:

MR Nick Walker

Summary:

The growth of the internet has created new opportunities for organisations to reach and build relationships with their customers. At the same time, many firms struggle with making a successful transition from offline to online marketing. This module provides students with the key tools required to implement a successful digital marketing strategy. This includes understanding search engines, social media, content marketing and the analysis of web analytics data. Students will also build an understanding of the wider social and public policy issues that use of internet technology, including questions of regulation, privacy and use of customer data.

Assessment Method:

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

Research Methods and Data Analysis 

Code:

AD2RDA

Convenor:

PROF Kelvin Balcombe

Summary:

To introduce students to research processes, with special emphasis on conclusive research design, techniques for primary data collection and tools for exploratory data analysis. The module includes the use of statistical software for selected statistical techniques and their applications in a consumer and market research environment. To build a further understanding of some of the key quantitative skills used by applied economists and business managers working in key marketing sectors.  

Assessment Method:

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

Branding Theory and Practice

Code:

MM299

Convenor:

DR Shayan Shaikh

Summary:

Brands are some of the most valuable assets managed by companies today. Strong brands have a major influence on purchase decisions and help companies achieve sustainable competitive advantage. This module follows on from Marketing Essentials (MM218) and focuses on two key issues within Marketing: Branding and the preparation of a Branding orientated project. This Project provides students with an opportunity to apply concepts and tools acquired in MM218 and MM299 in a creative and challenging team task. Guidance for this task is provided through the term. The lectures explore and discuss theories and business practice related to building and managing strong brands.

Assessment Method:

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

Practice of Entrepreneurship

Code:

MM270

Convenor:

DR Chris Golding

Summary:

This is a dynamic module introducing students to key concepts of business start-up. Students work in a team to identify and develop a new business opportunity, and then seek to test their idea through ‘lean start-up’ experiments. Students will be introduced to key concepts of entrepreneurial management including design thinking, business model creation, entrepreneurial finance and marketing. This is a highly interactive and practical module, with a focus on experiential learning.

Assessment Method:

Assignment 40%, Oral 30%, Class test 30%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

Ancient Epic

Code:

CL2AE

Convenor:

DR Doukissa Kamini

Summary:

This module offers an introduction to Greek and Latin epic, centring around close study of the Iliad, Odyssey, and Aeneid, but including discussion of other early Greek hexameter poems such as Hesiod, the Homeric Hymns, and the Epic Cycle. It may also cover Hellenistic epic, for example Apollonius Rhodius, or other Roman epics like Ovid’s Metamorphoses.

Assessment Method:

Assignment 100%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

Greek History: Persian Wars to Alexander

Code:

CL2CGH

Convenor:

PROF Timothy Duff

Summary:

Greek History 479-323 BC, from the end of the Persian Wars, through the Peloponnesian War and the fall of Sparta, to the rise of Macedon and the meteoric career of Alexander the Great.

Assessment Method:

Exam 50%, Assignment 50%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

Ancient Drama

Code:

CL2DR

Convenor:

PROF David Carter

Summary:

This module examines the ancient genre of drama, with respect to its content, themes and style, and the context of performance culture which surrounded it.

Assessment Method:

Assignment 100%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

Roman History: From Republic to Empire

Code:

CL2RO

Convenor:

DR Tim Penn

Summary:

This Roman history module covers the period from the second triumvirate in the last years of the Republic to the reigns of the emperors.

Assessment Method:

Assignment 100%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

Development of transferable skills through a school placement 2

Code:

ED2TS2

Convenor:

MR Mark Aitchison

Summary:

This module enables undergraduate students to develop key transferable skills needed for employment, and also provides outreach experience. Following specialist training on key aspects of working in schools, ten day placements in June/July in secondary schools in the Reading area will provide work experience in a professional setting.

In the autumn, students will build on the knowledge and transferable skills acquired in order to plan and deliver, with colleagues, a teaching session that shares knowledge of their degree specialism with small groups of school students. Students will reflect on, and share, their experiences with their colleagues. Assessment will be by coursework, and placement supervisor report on professionalism and engagement.

Students will be selected by application and interview.

Please be aware that once the placement has been completed in June it is not possible to switch from this module in the Autumn Term as students have completed practical activities directly relating to 50% of the mark (Professionalism and portfolio) and that link to activities in the Autumn Term.

Assessment Method:

Practical 10%, Oral 50%, Portfolio 40%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

Wildlife Documentary: Ecology and Representation

Code:

FT2WD

Convenor:

DR Adam O'Brien

Summary:

This module gives you the opportunity to study wildlife documentaries and filmmaking addressing ecological issues. You will engage with the relevant critical vocabulary and contextual knowledge to explore how meaning is created and constructed. Case studies may include David Attenborough’s landmark BBC series, nature documentaries such as March of the Penguins and climate change films such as An Inconvenient Truth. There may be a Q&A with a guest speaker from the creative industries.

Assessment Method:

Assignment 60%, Oral 40%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

Intercultural Competence and Communication

Code:

IL2GICC

Convenor:

PROF Daniela Standen

Summary:

In this module students develop the skills and understanding needed for communicating effectively in a multi-cultural global environment including the university and the workplace.  Intercultural competence and communication will be considered from a range of disciplinary perspectives, including Language Eucation, Film, and Curriculum.  During the course of the module you will tackle questions such as: How do you work successfully in multicultural Teams? Are nationality and identity the same thing? Why do stereotypes exist?

Students will demonstrate their learning, through reflections and critical evaluation of a real-world situation.

The module will be delivered at the University of Reading Whiteknights campus

Assessment Method:

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

Modern Britain in Global Society

Code:

IL2GMBG

Convenor:

DR Lucy Watson

Summary:

Assessment Method:

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

Introduction to English Language Teaching

Code:

LS2LAT

Convenor:

DR Erhan Aslan

Summary:

The course aims to provide an overview of key aspects of language teaching methodology and practice. 

Assessment Method:

Portfolio 100%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

Society, Thought, and Art in Modern Europe

Code:

ML2STA

Convenor:

DR Veronica Heath

Summary:

This module aims to provide students with a systematic historical and cross-national understanding of the key ideas, institutions and symbols that have come to constitute and represent modernity, in its original cradle in Europe and the rest of the world. The module examines the birth of modern men and women in Europe in the late eighteenth century, in the fulcrum of the Enlightenment and Romanticism, and the broad intellectual, cultural, economic, political and social conditions which have been shaping and re-shaping them since. The module further shows a) the contributions of different European nations to a common European reaction to and re-evaluation of tradition and innovation and b) the diffusion of modernity (Westernisation) from Europe to Asia and Africa and its role in the creation of a global world. Finally, it shows how art has played a leading role in the transformations of modernity - not only recording it but also constituting one of its central components.

Assessment Method:

Assignment 80%, Class test 20%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

Climate Change: Causes and Consequences

Code:

MT2CCC

Convenor:

PROF Nigel Arnell

Summary:

This module examines the causes and consequences of climate change, and ways of addressing climate risks through mitigation and adaptation. 

The broad aim of the module is to provide students with the latest information on climate change and its consequences to allow them to understand both how and why climate is changing, and understand the challenges in developing local, national and international responses to climate change. 

The module will enable students to understand and actively contribute to one of the key defining challenges of the 21st century.  

Assessment Method:

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

American Government and Politics

Code:

PO2AMG

Convenor:

DR Derek Bolton

Summary:

This module examines the historical, ideological and constitutional frameworks of American Government and Politics. It analyses the relationship between ideas and values (such as liberty and individualism) and the ways in which these condition the expression of the American political system; it looks at intermediate institutions that connect the public to the federal government (such as elections, the media, and interest groups); it explores the central institutions in Washington (such as the Presidency, Congress, and the Supreme Court), and assesses important policy areas (such as gun control).

Assessment Method:

Assignment 70%, Report 30%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

Political Thinking

Code:

PO2THI

Convenor:

DR Maxime Lepoutre

Summary:

Module in applied political theory. The course investigates the ethical issues that lie behind some important contemporary policy debates. 

Assessment Method:

Assignment 100%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

Professional Placement Year

Code:

AD2PPY

Convenor:

MS Rebecca Jerrome

Summary:

By selecting a professional placement year you'll undertake a minimum of 40 weeks full time employment to gain relevant work experience in your chosen industry. You'll apply the theoretical knowledge and practical skills gained throughout Part 1 and Part 2 of your degree, benefitting the placement organisation and your own professional development. Placements must be approved by the University before they commence, and you'll be supported through the application and approval process by a Placement Coordinator. A maximum of two different placements can be undertaken with a minimum duration of 20 weeks full time per placement.  

Assessment Method:

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

Contemporary Issues in Consumer Behaviour and Marketing

Code:

AD3CIC

Convenor:

DR Daniele Asioli

Summary:

Firstly, this module will provide students with a basic understanding of how the concepts of ethics, globalisation and consumerism has and continues to shape the new regulatory state in the UK. Students will develop a greater awareness of how changes in the theory and practice of regulation affect consumer markets. Market failure analysis and behavioural economics will provide students with a theoretical framework to better understand rationales for consumer policy and techniques of regulation. The module also confronts the issue of empowering and protecting consumers in different sectors, for example, in the case of unfair advertising or post-purchase quality problems.     

Secondly, this module will also introduce students to contemporary issues in consumer behaviour and marketing. First, the theories, practices, discourses, and institutions which characterise ‘consumer culture’ will be introduced and discussed. Consumption is best considered as a complex economic, social, and cultural set of practices connected with the spread of the market economy, a developing globalisation, a succession of technological innovations, etc. Second, relevant contemporary issues in consumer behaviour and marketing such as ‘Societal marketing’ (i.e. Corporate Social Responsibility vs environment/sustainability/green marketing), ‘Brand organisation’ (i.e. brand architecture vs brand extension/growth), ‘Product availability’ (i.e. product assortment/choice vslimited editions/scarcity) and ‘Communication’ (i.e. celebrity advertising/endorsement vsnegative word of mouth)will be described, discussed, and critically reflected with case studies. Finally, challenges in ‘consumerbehaviourand marketing’, ‘consumer culture’ and ‘global branding’ will be introduced and discussed with case studies. The lectures will include discussion and workshops on contemporary issues in consumer behaviour and marketing. 

Assessment Method:

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

Marketing Strategy

Code:

AD3MST

Convenor:

MR Nick Walker

Summary:

The module challenges students to develop a sophisticated understanding of the increasingly ‘glocal’ context within which businesses operate and to hone the ability diagnose marketing problems and create effective marketing strategy. You will be exposed to the theoretical frameworks and practical considerations driving effective strategic marketing decision making. The module encourages reflective and critical thinking throughout. Knowledge and skills developed on this module are applicable across any industry. 

Assessment Method:

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

Applied Marketing Project

Code:

AD3APR

Convenor:

MRS Louise Smith

Summary:

In this module, you are cast in the role of marketing consultants and entrepreneurs. Revisiting and reflecting on the full degree curriculum, students will apply knowledge and skills relevant to addressing a real-world marketing problem. Students will develop a marketing solution that addresses consumer engagement, either through enhancing the consumer experience or by enhancing consumer engagement through integration of digital and offline marketing strategies. The issue to be addressed will be expressed in the form of a client’s brief. This may involve, for example, creating awareness for a new product/service or brand, increasing demand, building customer loyalty or demonstrating a commitment to sustainability. You might do this by evaluating the feasibility of entering a new market and/or curating a multichannel marketing campaign, being informed by consumer and/or digital engagement strategies. 

In all projects, the consumer need or client brief must be clearly interpreted, and marketing solutions informed by relevant evidence and industry knowledge. Emphasis will be on your synthesis of marketing theory and practice, the recommendations and practical implications of the analysis. The module assessment draws on CIM assessment criteria and provides students with an excellent foundation to develop their application for the CIM Certificate in Professional Marketing or Professional Digital Marketing should you wish to pursue this at your own cost.  

The aim of this module is to develop your ability to create marketing solutions that are bespoke and evidence-based. You will consolidate and develop knowledge of a range of marketing theories and analytical techniques drawn from consumer research, digital marketing and other disciplines embraced by the degree. 

Assessment Method:

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

Food Policy and Supply Chain Management

Code:

AD3FPS

Convenor:

DR Giacomo Zanello

Summary:

This module aims to provide students with a comprehensive understanding of the principles of food policy and supply chain management, raising awareness of how regulations and policy instruments can shape the governance of the food industry and supply chains. The food supply chain plays a crucial role in the development and implementation of food policy as its stakeholders are often consulted to provide insights and recommendations based on their expertise of the food system. 

Following the course, students will be able to understand the rationale for government intervention, how intervention takes place, and critically appraise current and proposed interventions to address food market failure in specific contexts such as unhealthy diets, food safety, food quality, food sustainability and animal welfare. The module provides students with knowledge that fosters critical thinking both to analyse the management and complexities of modern food supply chains and to evaluate the effectiveness of food policies in addressing challenges and contemporary issues of the agri-food sector. 

Assessment Method:

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

Independent Research Project

Code:

AD3INP

Convenor:

PROF Anna MacReady

Summary:

The aim of the Dissertation project is to provide an evidence-based answer to a particular research question which you will identify. This question should arise from existing knowledge as represented in the literature, and its derivation should be clearly explained in the report. You will develop an initial idea, a plan, and conduct a research project using either primary or secondary data. The evidence used to address your research question may be empirical, or based on a broader synthesis of information from a variety of sources. Your dissertation should include a theoretical framework which is based on a sound review of the literature. Your analysis may use either primary or secondary data, but in either case a clear description of the methods employed must be given. Your data collection techniques (survey, focus group, interviews, etc.) must reflect those taught in research skills and methods modules, and you must obtain ethical clearance. If the project is not empirical it should be based on a structured argument which addresses the research question. This should include a review of alternative viewpoints regarding the research question and a judgement as to how these alternative viewpoints illuminate the issue. Your dissertation should draw on academic texts (e.g. books and, ideally, journal articles) to provide a synthesis of the literature. There should be a clear connection between the literature review, the development of key ideas, propositions, methods and hypotheses, and the interpretation of the results in your discussion.

Assessment Method:

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

The Dark Side of Marketing

Code:

MM3104

Convenor:

DR Irute Karanicholas

Summary:

The module considers exactly what it says – the dark side of marketing. Marketing is often presented as a solution to business problems. But marketing can itself cause problems for consumers. This module focuses on exploring the conflicting, controversial and moral challenges facing marketing in specific contexts. We will be discussing the non-traditional and unspoken yet critical topics of marketing practice. Our focus areas are those having a global impact and that touch upon pretty much every individual on the planet.?It is an integrative module that combines marketing with other science subjects (eg., nutrition, law and others). This module will explore marketing and its effects on consumers’ physical and mental well-being and alleged exploitation of vulnerable consumers. This module is critical, applied and contemporary. It looks at current issues and asks how you can use your marketing skills to help resolve some practical consumer and societal problems, and how marketing should be transparent, honest and true. We will explore ways to make consumer lives truly better, easier and happier. 

This is NOT a traditional or foundational marketing module but one that will challenge the very way you view and think about marketing. In this module we will explore marketing that you perhaps didn’t know existed.  

The key underlying principle of the module is to consider the dark side of marketing, including conflicting and controversial marketing, and to question or challenge whether certain marketing practices are moral by asking whether companies are truly considering the best interest of consumers and making their lives better. And how can you, as a future marketer, make marketing a more respected profession, for the benefit of those who work in marketing roles, and, ultimately, for consumers and society as a whole? 

Assessment Method:

Set exercise 30%, Project 70%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

Advances in Digital Marketing

Code:

MM322

Convenor:

DR Rodrigo Perez Vega

Summary:

In today's fast-paced business world, having a solid understanding of digital marketing is crucial to achieving success. As more and more consumers turn to online channels to research and make purchasing decisions, it's important for businesses of all sizes to have a strong online presence and effective digital marketing strategies. That's where our advanced digital marketing module comes in! 

In this module, you'll explore the latest digital marketing trends and gain practical experience using a range of skills to consult organisations on the most appropriate digital marketing approaches. From understanding the digital opportunity and digital media for business purposes to creating compelling content and optimising paid search campaigns, you'll learn the tools and techniques that will help you drive results and achieve business goals. 

Through hands-on practice with digital platforms, you'll gain real-world experience implementing marketing strategies that work. Plus, you'll delve into advanced digital tracking, conversion rate optimisation, and AI-enabled technologies to give you a competitive edge in the job market. 

Assessment Method:

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

International Human Resource Management

Code:

MM340

Convenor:

DR Rebecca Asabe Tariya Yusuf

Summary:

This module examines how practices of managing human resources could be different across countries and explores companies’ approaches to managing their human resources in an international business context.

Assessment Method:

Exam 70%, Assignment 30%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

Management in Media Industries

Code:

MM397

Convenor:

DR Marrisa Joseph

Summary:

This module engages in a detailed analysis of the media industry. Fundamental economic questions are considered, along with the strategic choices facing media organisations. Students are introduced to the key challenges facing firms within the industry and are invited to consider the role of media organisations in shaping contemporary society. 

Assessment Method:

Set exercise 30%, Report 70%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

Leadership Skills and Values from Antiquity

Code:

CL3LEAD

Convenor:

DR Andreas Gavrielatos

Summary:

The ancient world features a broad range of leaders and types of leadership: kings and queens, politicians and rebels, democratic and totalitarian, military and professionals, etc. Although they are now figures from the past, they provide a fruitful case study for the timeless skills and values a leader needs as well as the means and ways for developing them. This module will build on modern theories of leadership by deducing information and advice from ancient literature. Philosophical and Historical texts will be combined with Poetry and Drama, to provide the skills and values that were deemed essential from antiquity to day. Leadership skills and values will be examined with regards to specific personalities from the ancient world (Pericles, Aeneas, Dido, Budicca, Hannibal) as well as specific challenges leaders face and conditions under which they are called to thrive, i.e. transition of power, diversity, war, social unrest, etc. We will closely follow the decisions and portrayals of a diverse range of leaders, e.g. Aeneas’ leadership as a refugee, and Budicca’s leadership of a rebellion. We will also discuss leadership models outside the centres of power, e.g. of minorities and communities or states outside the Roman Empire.

Assessment Method:

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

Development of transferable skills through a school placement 4

Code:

ED3TS4

Convenor:

MR Mark Aitchison

Summary:

This module enables undergraduate students to develop key transferable skills needed for employment, and also provides outreach experience. Following specialist training on key aspects of working in schools, ten day placements in June/July in secondary schools in the Reading area will provide work experience in a professional setting.

In the autumn, students will build on the knowledge and transferable skills acquired in order to plan and deliver, with colleagues, a teaching session that shares knowledge of their degree specialism with small groups of school pupils. Students will reflect on, and share, their experiences with their colleagues. Assessment will be by coursework, and placement supervisor report on professionalism and engagement.

Students will be selected by application and interview.

Please be aware that once the placement has been completed in June it is not possible to switch from this module in the Autumn Term as students have completed practical activities directly relating to 50% of the mark (Professionalism and portfolio) and that link to activities in the Autumn Term.

Assessment Method:

Practical 10%, Oral 50%, Portfolio 40%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

Money Makes the World Go Round: Milestones in Financial History

Code:

IC320

Convenor:

DR Antony Moore

Summary:

Assessment Method:

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

Intercultural Competence and Communication

Code:

IL3GICC

Convenor:

PROF Daniela Standen

Summary:

This module will help you to develop your intercultural competence and communication skills, preparing you to live, study and work in an interconnected world.

You will explore concepts, and analytical tools to develop awareness and understanding of intercultural competence and communication. You will use theories and models of cultural analysis to make sense of real world situations and reflect on your own values and behaviours. We’ll explore questions such as:

• Why do misunderstandings happen?
• What does it mean to ‘know’ a culture?
• What are my values?

And then we’ll apply them to a variety of contexts  (e.g. the world of work), disciplines (e.g. film and media)  and situations (e.g. eating)

At the end of this module you will have developed your knowledge of culture, an ability to explain and analyse situations and will have developed personal and transferrable skills and competencies that will allow you to communicate effectively in intercultural situations.

This module will be delivered twice, once in semester 1 and again in semester 2, to give part 2 students a choice on when to take it. 

Assessment Method:

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

Intercultural Communications

Code:

LS3IC

Convenor:

DR Erhan Aslan

Summary:

In this module, students will explore how people of different discourse systems or groups communicate with one another in various face-to-face and digitally-mediated contexts. Specifically, students will gain an understanding of how assumptions and values that have been constructed or adopted within a specific culture group influence the ways in which people successfully communicate with each other as well as experience miscommunication. Students will become familiar with a variety of topics in intercultural communication as they engage in hands-on analyses of intercultural encounters.

Assessment Method:

Assignment 50%, Set exercise 10%, Project 40%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

Language and Power

Code:

ML3LP

Convenor:

PROF Federico Faloppa

Summary:

This module aims to familiarise students with the linguistic means by which a whole range of persuasive texts can be analysed. We will also be considering the use of language as a powerful tool in itself. We will investigate a range of genres, discourse types, and theoretical approaches, and we will look at textual, pragmatic, and rhetorical features to better understand power relations and how texts (and their content) can be manipulated. We will then understand, and apply techniques to reveal a text’s underlying ideological stance and bias. 

Assessment Method:

Oral 25%, Project 75%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

Climate Change: Causes and Consequences

Code:

MT3CCC

Convenor:

PROF Nigel Arnell

Summary:

This module examines the causes and consequences of climate change, and ways of addressing climate risks through mitigation and adaptation. 

The broad aim of the module is to provide students with the latest information on climate change and its consequences to allow them to understand both how and why climate is changing, and understand the challenges in developing local, national and international responses to climate change. 

The module will enable students to understand and actively contribute to one of the key defining challenges of the 21st century.  

Assessment Method:

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

Feminism and Political Theory

Code:

PO3FPT

Convenor:

DR Maxime Lepoutre

Summary:

This module explores the contributions of feminism to contemporary political theory. It begins by examining theoretical controversies surrounding the definition, subject matter, and aims of feminism. It then brings these theoretical insights to bear on a range of pressing issues in feminist politics, such as abortion, surrogacy, pornography, marriage and sexist language.

Assessment Method:

Assignment 100%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

Gender and Politics

Code:

PO3GAP

Convenor:

DR Katharina Lawall

Summary:

Why do women remain under-represented in politics? Are voters sexist? And do women make for better political leaders? These are examples of the types of questions that we will consider in this module. Over the course of ten two-hour seminars we will explore how gender shapes politics. Throughout this we will also consider how gender intersects with other identities of race, ethnicity and sexuality. In the module we will look at many real-world examples and students are encouraged to bring their own examples for discussion. The module also exposes students to a variety of different research methods that are used in the field of gender and politics. The course is taught through ten two-hour seminars which require active participation and preparatory work from students. 

Assessment Method:

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

International Political Economy

Code:

PO3IPE

Convenor:

DR Jonathan Golub

Summary:

The course is an introduction to International Political Economy (IPE), which focuses on the interaction between states and markets at the domestic and international levels. It covers the major theoretical approaches to IPE and applies them to study international trade, development, financial crises, and economic sanctions. It also considers the relationship between globalisation and the welfare state as well as the environment.

Assessment Method:

Exam 40%, Assignment 40%, Oral 20%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

Terrorism and Counterterrorism

Code:

PO3TEU

Convenor:

DR Amanda Hall

Summary:

This course examines key issues in the study of contemporary international terrorism. We will examine what terrorism is and what distinguishes it from other forms of conflict and warfare in the international system. From there the module will address the causes and consequences of terrorism throughout history, and the nexus between terrorism and the media. We evaluate what factors influence terrorist target selection and modus operandi, as well as the options available to counterterrorism, specifically focusing on the effectiveness of political, economic, military and judicial instruments. While portions of the module will focus on specific so-called “typologies” of terrorism, there will be an emphasis on the factors which may be common between cases, providing the opportunity for students to apply their knowledge to a range of timely, real-world examples. 

Assessment Method:

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Title:

US Foreign Policy

Code:

PO3USU

Convenor:

DR Graham O'Dwyer

Summary:

American foreign policy matters. As the most powerful, wealthiest, and influential state in the contemporary international system what Washington thinks and does is important to understand. But how did the US come to be in such a dominant position? This module explores this question and a set of integrated ones that flow from this concerning the American foreign policy tradition, the growth of presidential power in foreign policy making since 1945, and a number of case studies that explore key events and policies across time. By exploring historical and contemporary cases, since the Vietnam War, students will analyse how foreign policy decisions are made, look at who influences them, and how this has evolved overtime. Drawing on primary and secondary sources students will gain an understanding of crucial events such as the Vietnam War, nuclear diplomacy during the Cold War, US-Mexico-Colombia relations and the War on Drugs, and the response to 9/11. Finally, the course will explore salient challenges faced by US foreign policymakers today. 

Assessment Method:

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.