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BSc Business and Management (Data Analytics and Digital Business) with Study Year Abroad
-
UCAS code
NG14 -
A level offer
ABB -
Year of entry
2027/28 -
Course duration
Full Time: 4 Years
-
Year of entry
2027/28 -
Course duration
Full Time: 4 Years
Explore technology and big data in a wider business context – and broaden your skills and experience by studying overseas – with our BSc Business and Management (Data Analytics and Digital Business) with Study Year Abroad degree.
This flexible, four-year course, taught by academics from the University of Reading’s Henley Business School, equips you with the expertise to develop and implement technology and data-driven solutions for business. You’ll study the underlying theories and concepts of digital business and learn how to apply them in the real world.
You’ll enrich this learning and broaden your life experience with an integrated study year abroad.
Choose BSc Business and Management (Data Analytics and Digital Business) at Henley Business School
- We are among an elite group of business schools that hold triple-accredited status from the UK, European and US accrediting bodies (AMBA, EQUIS and AACSB).
- We are ranked 3rd in the UK for Business studies in the Daily Mail University Guide, 2027.
- We are ranked 14th in the UK for ‘Career after 15 months’ in Business and Management in the Guardian University Guide, 2027.
Flexible study options
After the first year of your BSc Business and Management (Data Analytics and Digital Business) with Study Year Abroad degree, you’ll have the option to transfer to any of our other specialist pathways:
- BSc Business and Management (Human Resources and Organisational Behaviour)
- BSc Business and Management (Entrepreneurship and Innovation)
- BSc Business and Management (Marketing)
- BSc International Business and Management
- BSc International Business and Management with a Modern Language
Alternatively, you could transfer onto the more general BSc Business and Management where you’ll be offered a wide range of options in your second and final years – allowing you to tailor your learning to your individual interests as they develop.
We also offer two other variations of this course: BSc Business and Management (Data Analytics and Digital Business), a three-year course, and BSc Business and Management (Data Analytics and Digital Business) with Placement Year, a four-year course with a year spent on work placement instead of abroad.
Study year abroad
In your third year, you’ll have the opportunity to continue your studies at one of our overseas partner universities.
We’ll help you decide where to go and for how long, guide you through the application process, and support you when you’re abroad.
To find out more about the benefits of studying abroad, and discover where you could go, visit the Study Abroad website.
You’ll learn through a combination of lectures, seminars, practical workshops and self-guided study. This will allow you to discuss subject materials in depth with your lecturers and fellow students.
94% of our students said teaching staff are good at explaining things (National Student Survey 2026, responders from Department of Business and Management).
Your core modules will cover:
- business data analytics
- information systems
- business applications development
- technology advisory practices
- project management.
You’ll also study the core disciplines that underpin business – including economics, psychology and sociology – and explore topics such as:
- international strategy
- marketing
- organisational behaviour
- operations
- entrepreneurship
- human resources
- management
- accounting.
Throughout your studies, you’ll:
- explore the interdisciplinary nature of business
- apply the skills and knowledge you learn to current business problems
- study the emerging challenges facing global markets.
A focus on employability
We are passionate about developing your personal skills alongside your business acumen.
Our focus on self-development aims to prepare you for the external market – from internships and placements to full-time employment. The skills required to secure and succeed in future roles are embedded into the curriculum.
For example, you’ll undertake a short, guided project in your second year focusing on social responsibility in action. Working with local communities, you’ll have the opportunity to put your skills into practice, gain new experiences, and open yourself up to new ways of thinking.
Overview
Explore technology and big data in a wider business context – and broaden your skills and experience by studying overseas – with our BSc Business and Management (Data Analytics and Digital Business) with Study Year Abroad degree.
This flexible, four-year course, taught by academics from the University of Reading’s Henley Business School, equips you with the expertise to develop and implement technology and data-driven solutions for business. You’ll study the underlying theories and concepts of digital business and learn how to apply them in the real world.
You’ll enrich this learning and broaden your life experience with an integrated study year abroad.
Choose BSc Business and Management (Data Analytics and Digital Business) at Henley Business School
- We are among an elite group of business schools that hold triple-accredited status from the UK, European and US accrediting bodies (AMBA, EQUIS and AACSB).
- We are ranked 3rd in the UK for Business studies in the Daily Mail University Guide, 2027.
- We are ranked 14th in the UK for ‘Career after 15 months’ in Business and Management in the Guardian University Guide, 2027.
Flexible study options
After the first year of your BSc Business and Management (Data Analytics and Digital Business) with Study Year Abroad degree, you’ll have the option to transfer to any of our other specialist pathways:
- BSc Business and Management (Human Resources and Organisational Behaviour)
- BSc Business and Management (Entrepreneurship and Innovation)
- BSc Business and Management (Marketing)
- BSc International Business and Management
- BSc International Business and Management with a Modern Language
Alternatively, you could transfer onto the more general BSc Business and Management where you’ll be offered a wide range of options in your second and final years – allowing you to tailor your learning to your individual interests as they develop.
We also offer two other variations of this course: BSc Business and Management (Data Analytics and Digital Business), a three-year course, and BSc Business and Management (Data Analytics and Digital Business) with Placement Year, a four-year course with a year spent on work placement instead of abroad.
Study year abroad
In your third year, you’ll have the opportunity to continue your studies at one of our overseas partner universities.
We’ll help you decide where to go and for how long, guide you through the application process, and support you when you’re abroad.
To find out more about the benefits of studying abroad, and discover where you could go, visit the Study Abroad website.
Learning
You’ll learn through a combination of lectures, seminars, practical workshops and self-guided study. This will allow you to discuss subject materials in depth with your lecturers and fellow students.
94% of our students said teaching staff are good at explaining things (National Student Survey 2026, responders from Department of Business and Management).
Your core modules will cover:
- business data analytics
- information systems
- business applications development
- technology advisory practices
- project management.
You’ll also study the core disciplines that underpin business – including economics, psychology and sociology – and explore topics such as:
- international strategy
- marketing
- organisational behaviour
- operations
- entrepreneurship
- human resources
- management
- accounting.
Throughout your studies, you’ll:
- explore the interdisciplinary nature of business
- apply the skills and knowledge you learn to current business problems
- study the emerging challenges facing global markets.
A focus on employability
We are passionate about developing your personal skills alongside your business acumen.
Our focus on self-development aims to prepare you for the external market – from internships and placements to full-time employment. The skills required to secure and succeed in future roles are embedded into the curriculum.
For example, you’ll undertake a short, guided project in your second year focusing on social responsibility in action. Working with local communities, you’ll have the opportunity to put your skills into practice, gain new experiences, and open yourself up to new ways of thinking.
Entry requirements A Level ABB
Our typical offers are expressed in terms of A level, BTEC and International Baccalaureate requirements. However, we also accept many other qualifications.
Typical offer
ABB
If you are taking an EPQ
Extended Project Qualifications (EPQ): If you are taking an EPQ, you will receive two offers: our standard offer and an alternative offer of BBB in your A-level subjects on the condition that you achieve a B in your EPQ.
International Baccalaureate
32 points overall
GCSE
Maths and English (Language or Literature) at grade B (5).
BTEC Extended Diploma
DDD
English language requirements
IELTS 6.5, with no component below 5.5
For information on other English language qualifications, please visit our international student pages.
Alternative entry requirements for international and EU students
For country specific entry requirements look at entry requirements by country.
International Foundation Pathway
If you are an international or EU student and do not meet the requirements for direct entry to this degree, you can join the University of Reading’s International Foundation Programme (IFP).
International Foundation Programme – September entry
International Foundation Programme – January entry
Successful completion of the International Foundation Programme, along with any other relevant degree entry requirements, guarantees you the opportunity of a place on your chosen undergraduate degree.
Learn more about our International Foundation Pathways
Pre-sessional English language programme
If you need to improve your English language score you can take a pre-sessional English course prior to entry onto your degree.
Structure
Compulsory modules include:
| Code | Module | Convenor |
|---|---|---|
| MM1F19 | Management Debates: Ways of thinking about business | DR Mads Emil Wedell-Wedellsborg |
| MM1F20 | Business in Practice: Markets, Marketing and Management | DR Andrew Hull |
| MM1F27 | Business in Practice: Accounting for Managers | MRS Sian Weatherburn |
| MM1F28 | Business in Practice: Data analytics | DR Markos Kyritsis |
| MM1F29 | Developing Professional Excellence | DR Can Ererdi |
These are the modules that we currently offer. They may change for your year of study as we regularly review our module offerings to ensure they’re informed by the latest research and teaching methods.
Compulsory modules include:
| Code | Module | Convenor |
|---|---|---|
| MM257 | Introduction to Machine Learning | DR Giannis Haralabopoulos |
| MM258 | An Introduction to the Management of Information Systems | PROF Stephen Gulliver |
| MM282 | Business Applications Development | DR Giannis Haralabopoulos |
| MM296 | Building competitive advantage: Business Strategy and Operations | DR Joe Lane |
| MM297 | Managing Work and People: Organisational Behaviour and Human Resources Management | PROF Rita Fontinha |
| MM298 | Social Responsibility in Action | DR Irina Heim |
Optional modules include:
| Code | Module | Convenor |
|---|---|---|
| MM2100 | Sales and Business Development | MR Fabio Goncalves De Oliveira |
| MM218 | Marketing Essentials | DR Shobhit Kakaria |
| MM282 | Business Applications Development | DR Giannis Haralabopoulos |
These are the modules that we currently offer. They may change for your year of study as we regularly review our module offerings to ensure they’re informed by the latest research and teaching methods.
Compulsory modules include:
| Code | Module | Convenor |
|---|---|---|
| MM200 | Study Abroad Year | MS Sue Blackett |
These are the modules that we currently offer. They may change for your year of study as we regularly review our module offerings to ensure they’re informed by the latest research and teaching methods.
Compulsory modules include:
| Code | Module | Convenor |
|---|---|---|
| MM304 | Developing Personal Leadership | DR Kirsty Denyer |
| MM3101 | Information Systems and Digital Business | PROF Keiichi Nakata |
| MM396 | Project Management | MR Nigel Spinks |
| MM398 | Technology Advisory Practices | DR Nicholas Silburn |
Optional modules include:
| Code | Module | Convenor |
|---|---|---|
| MM303 | Strategy and International Business | DR Quyen Nguyen |
| MM308 | Institutions and Emerging Firms | DR Denise Tsang |
| MM3102 | Managing Service Operations | MR Nigel Spinks |
| MM3105 | Cross Cultural Marketing | DR Melisa Mete |
| MM311 | Introduction to Supply Chain Analytics | DR Kurt Liu |
| MM333 | Advanced Data Analytics for Business | DR Nico Biagi |
| MM334 | New Directions in Business and Corporate Social Responsibility | DR Alex Scher-Smith |
| MM340 | International Human Resource Management | DR Rebecca Asabe Tariya Yusuf |
| MM341 | Marketing Communications | DR Calvin Wan |
| MM342 | Optimising Marketing Performance | MR Simon Robert Hall |
| MM361 | Financing Entrepreneurship | DR Xinrui Zhang |
| MM391 | Digital Marketing | DR Rodrigo Perez Vega |
| MM397 | Management in Media Industries | DR Anna De Amicis |
| AC302 | Advanced Management Accounting | DR Edward Tew |
| LW3COM | Commercial Law | MRS Elizabeth Conaghan |
| PP3FAI | Fairness | DR Charlotte Newey |
These are the modules that we currently offer. They may change for your year of study as we regularly review our module offerings to ensure they’re informed by the latest research and teaching methods.
Fees
New UK/Republic of Ireland students: The home tuition fee for 2027 entry is £10,050. The home tuition fee is subject to annual increases in subsequent years of study.
New international students: £26,850 for 2027/28. The International tuition fee is subject to annual increases in subsequent years of study as set out in your student contract. For more details, please visit our Fees for International Students page.
Tuition fees
To find out more about how the University of Reading sets its tuition fees, see our fees and funding pages.
Year abroad fees
If you spend a full year abroad, you will only pay 15% of your usual tuition fee for that year. For more information, please see our fees and funding pages or contact studyabroad@reading.ac.uk.
Additional costs
Some courses will require additional payments for field trips and extra resources. You will also need to budget for your accommodation and living costs. See our information on living costs for more details.
Financial support for your studies
You may be eligible for a scholarship or bursary to help pay for your study. Students from the UK may also be eligible for a student loan to help cover these costs. See our fees and funding information for more information on what's available.
Become a Global Sustainability Leaders Scholar
Our innovative Global Sustainability Leaders Scholarship is focused on creating a community of future leaders. We’re awarding up to 400 scholarships per year to high-achieving students from the UK and overseas who are passionate about environmental sustainability.
Each scholar receives £6,000 a year (towards living costs), for up to four years, plus a tailored development scheme. The scheme provides opportunities to develop knowledge and leadership skills relevant to addressing climate and nature issues, and to engage in cross-disciplinary learning and action. Terms and conditions apply.
Find out more about the Global Sustainability Leaders Scholarship scheme.
Careers
Our business graduates are successful in the job market and in their career aspirations. In the Daily Mail University Guide 2027, we are ranked 2nd for High-skilled jobs in Business Studies.
95% of our Business and Management graduates are in work or further study within 15 months of graduating (based on HESA data 2026, Graduate Outcomes Survey 2023/24; includes UK domiciled, full-time, first degree Business & Management responders).
Your degree in business and management will prepare you for a career in both the public and private sectors. The skills and knowledge you acquire will be applicable to, and provide a route into, many areas:
- accounting and professional services
- banking and investment banking
- consultancy
- finance
- human resources
- IT
- marketing
- operations
- general management.
Our graduates have gone on to work at a variety of high profile organisations, including Deloitte LLP, EY, IBM, Kimberly-Clark, Capgemini, Reed and Vodafone.
Dedicated support from Henley Careers
While studying at Henley Business School, you can access to one-to-one careers support from our dedicated service. Henley Careers can help you plan your future, develop interview and application skills, build confidence and advise you on different career journeys.
Our team will provide you with expert advice and guidance on placements – from help choosing the right role to support while you are on placement. We will help you make your applications stand out and run workshops covering all the main selection methods used by employers: competency interview training, CVs, cover letters, application forms and drop-in clinics.
Build the skills to succeed in your career – and contribute to a sustainable future
At the University of Reading, we help you turn your environmental and sustainability values into opportunities that make a difference to your career and the wider world.
Employers are already reshaping their businesses to respond to climate change, and they increasingly value graduates with expertise in environmental stewardship – one of the fastest-growing skill areas (World Economic Forum, Future of Jobs Report 2025).
During your time at Reading, you’ll have access to a wide range of opportunities and support. This will help you graduate with the knowledge and confidence to tackle environmental and sustainability challenges in your career.
In 2025, the University of Reading won the AGCAS Green Careers Award. Judges highlighted the impact of our Careers service and the positive outcomes our students achieve.
Explore climate and sustainability initiatives you can get involved with as a student at Reading.

