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Choose a subject
2026/27
2027/28
Undergraduates
Postgraduates
Undergraduates
Postgraduates

Subjects A-B

  • Agriculture
  • Building and Surveying

Subjects C-E

  • Construction Management
  • Consumer Behaviour and Marketing
  • Economics

Subjects F-G

  • Finance
  • Food

Subjects H-M

  • International Foundation Pathways
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Subjects N-T

  • Surveying and Construction Management

Subjects A-C

  • Construction Management and Engineering

Subjects D-G

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Subjects H-P

  • Law
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Subjects A-B

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Subjects C-E

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Subjects H-M

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  • Nutrition
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Subjects U-Z

  • Wildlife Conservation
  • Zoology

Subjects A-C

  • Accounting
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  • Business (Post-Experience)
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Subjects D-G

  • Data Science
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Subjects H-P

  • Healthcare
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  • Law
  • Linguistics
  • Management
  • Marketing
  • Meteorology and Climate
  • Microbiology
  • Nutrition
  • Pharmacy
  • Philosophy
  • Physician Associate
  • Politics and International Relations
  • Project Management
  • Psychology
  • Public Policy

Subjects Q-Z

  • Real Estate and Planning
  • Social Policy
  • Speech and Language Therapy
  • Strategic Studies
  • Teacher training
  • Theatre
  • Typography and Graphic Communication
  • War and Peace Studies
  • Zoology

Join us at our next Open Day in November

BSc Business and Management (Data Analytics and Digital Business) with Study Year Abroad

  • UCAS code
    NG14
  • A level offer
    ABB
  • Year of entry
    2027/28
  • Course duration
    Full Time:  4 Years
  • Year of entry
    2027/28
  • Course duration
    Full Time:  4 Years

Explore technology and big data in a wider business context – and broaden your skills and experience by studying overseas – with our BSc Business and Management (Data Analytics and Digital Business) with Study Year Abroad degree.

This flexible, four-year course, taught by academics from the University of Reading’s Henley Business School, equips you with the expertise to develop and implement technology and data-driven solutions for business. You’ll study the underlying theories and concepts of digital business and learn how to apply them in the real world.

You’ll enrich this learning and broaden your life experience with an integrated study year abroad. 

Choose BSc Business and Management (Data Analytics and Digital Business) at Henley Business School

  • We are among an elite group of business schools that hold triple-accredited status from the UK, European and US accrediting bodies (AMBA, EQUIS and AACSB).
  • We are ranked 3rd in the UK for Business studies in the Daily Mail University Guide, 2027.
  • We are ranked 14th in the UK for ‘Career after 15 months’ in Business and Management in the Guardian University Guide, 2027.

Flexible study options

After the first year of your BSc Business and Management (Data Analytics and Digital Business) with Study Year Abroad degree, you’ll have the option to transfer to any of our other specialist pathways:

  • BSc Business and Management (Human Resources and Organisational Behaviour)
  • BSc Business and Management (Entrepreneurship and Innovation)
  • BSc Business and Management (Marketing)
  • BSc International Business and Management
  • BSc International Business and Management with a Modern Language

Alternatively, you could transfer onto the more general BSc Business and Management where you’ll be offered a wide range of options in your second and final years – allowing you to tailor your learning to your individual interests as they develop.

We also offer two other variations of this course: BSc Business and Management (Data Analytics and Digital Business), a three-year course, and BSc Business and Management (Data Analytics and Digital Business) with Placement Year, a four-year course with a year spent on work placement instead of abroad.

Study year abroad 

In your third year, you’ll have the opportunity to continue your studies at one of our overseas partner universities.

We’ll help you decide where to go and for how long, guide you through the application process, and support you when you’re abroad.

To find out more about the benefits of studying abroad, and discover where you could go, visit the Study Abroad website. 

You’ll learn through a combination of lectures, seminars, practical workshops and self-guided study. This will allow you to discuss subject materials in depth with your lecturers and fellow students.

94% of our students said teaching staff are good at explaining things (National Student Survey 2026, responders from Department of Business and Management).

Your core modules will cover:

  • business data analytics
  • information systems
  • business applications development
  • technology advisory practices
  • project management.

You’ll also study the core disciplines that underpin business – including economics, psychology and sociology – and explore topics such as:

  • international strategy
  • marketing
  • organisational behaviour
  • operations
  • entrepreneurship
  • human resources
  • management
  • accounting.

Throughout your studies, you’ll:

  • explore the interdisciplinary nature of business
  • apply the skills and knowledge you learn to current business problems
  • study the emerging challenges facing global markets.

A focus on employability

We are passionate about developing your personal skills alongside your business acumen.

Our focus on self-development aims to prepare you for the external market – from internships and placements to full-time employment. The skills required to secure and succeed in future roles are embedded into the curriculum.

For example, you’ll undertake a short, guided project in your second year focusing on social responsibility in action. Working with local communities, you’ll have the opportunity to put your skills into practice, gain new experiences, and open yourself up to new ways of thinking.

Overview

Explore technology and big data in a wider business context – and broaden your skills and experience by studying overseas – with our BSc Business and Management (Data Analytics and Digital Business) with Study Year Abroad degree.

This flexible, four-year course, taught by academics from the University of Reading’s Henley Business School, equips you with the expertise to develop and implement technology and data-driven solutions for business. You’ll study the underlying theories and concepts of digital business and learn how to apply them in the real world.

You’ll enrich this learning and broaden your life experience with an integrated study year abroad. 

Choose BSc Business and Management (Data Analytics and Digital Business) at Henley Business School

  • We are among an elite group of business schools that hold triple-accredited status from the UK, European and US accrediting bodies (AMBA, EQUIS and AACSB).
  • We are ranked 3rd in the UK for Business studies in the Daily Mail University Guide, 2027.
  • We are ranked 14th in the UK for ‘Career after 15 months’ in Business and Management in the Guardian University Guide, 2027.

Flexible study options

After the first year of your BSc Business and Management (Data Analytics and Digital Business) with Study Year Abroad degree, you’ll have the option to transfer to any of our other specialist pathways:

  • BSc Business and Management (Human Resources and Organisational Behaviour)
  • BSc Business and Management (Entrepreneurship and Innovation)
  • BSc Business and Management (Marketing)
  • BSc International Business and Management
  • BSc International Business and Management with a Modern Language

Alternatively, you could transfer onto the more general BSc Business and Management where you’ll be offered a wide range of options in your second and final years – allowing you to tailor your learning to your individual interests as they develop.

We also offer two other variations of this course: BSc Business and Management (Data Analytics and Digital Business), a three-year course, and BSc Business and Management (Data Analytics and Digital Business) with Placement Year, a four-year course with a year spent on work placement instead of abroad.

Study year abroad 

In your third year, you’ll have the opportunity to continue your studies at one of our overseas partner universities.

We’ll help you decide where to go and for how long, guide you through the application process, and support you when you’re abroad.

To find out more about the benefits of studying abroad, and discover where you could go, visit the Study Abroad website. 

Learning

You’ll learn through a combination of lectures, seminars, practical workshops and self-guided study. This will allow you to discuss subject materials in depth with your lecturers and fellow students.

94% of our students said teaching staff are good at explaining things (National Student Survey 2026, responders from Department of Business and Management).

Your core modules will cover:

  • business data analytics
  • information systems
  • business applications development
  • technology advisory practices
  • project management.

You’ll also study the core disciplines that underpin business – including economics, psychology and sociology – and explore topics such as:

  • international strategy
  • marketing
  • organisational behaviour
  • operations
  • entrepreneurship
  • human resources
  • management
  • accounting.

Throughout your studies, you’ll:

  • explore the interdisciplinary nature of business
  • apply the skills and knowledge you learn to current business problems
  • study the emerging challenges facing global markets.

A focus on employability

We are passionate about developing your personal skills alongside your business acumen.

Our focus on self-development aims to prepare you for the external market – from internships and placements to full-time employment. The skills required to secure and succeed in future roles are embedded into the curriculum.

For example, you’ll undertake a short, guided project in your second year focusing on social responsibility in action. Working with local communities, you’ll have the opportunity to put your skills into practice, gain new experiences, and open yourself up to new ways of thinking.

Entry requirements A Level ABB

Our typical offers are expressed in terms of A level, BTEC and International Baccalaureate requirements. However, we also accept many other qualifications.

Typical offer

ABB

If you are taking an EPQ

Extended Project Qualifications (EPQ): If you are taking an EPQ, you will receive two offers: our standard offer and an alternative offer of BBB in your A-level subjects on the condition that you achieve a B in your EPQ.

International Baccalaureate

32 points overall

GCSE

Maths and English (Language or Literature) at grade B (5).

BTEC Extended Diploma

DDD

English language requirements

IELTS 6.5, with no component below 5.5

For information on other English language qualifications, please visit our international student pages.

Alternative entry requirements for international and EU students

For country specific entry requirements look at entry requirements by country.

International Foundation Pathway

If you are an international or EU student and do not meet the requirements for direct entry to this degree, you can join the University of Reading’s International Foundation Programme (IFP).

International Foundation Programme – September entry

International Foundation Programme – January entry

Successful completion of the International Foundation Programme, along with any other relevant degree entry requirements, guarantees you the opportunity of a place on your chosen undergraduate degree.

Learn more about our International Foundation Pathways

Pre-sessional English language programme

If you need to improve your English language score you can take a pre-sessional English course prior to entry onto your degree.

  • Find out the English language requirements for our courses and our pre-sessional English programme

Structure

  • Year 1
  • Year 2
  • Year 3
  • Year 4

Compulsory modules include:

X

Module details


Title:

Management Debates: Ways of thinking about business

Code:

MM1F19

Convenor:

DR Mads Emil Wedell-Wedellsborg

Summary:

This module introduces students to key ideas and debates that pertain to the study of business and management. It exposes students to the intellectual foundations on which many well-known management frameworks are built. In doing so it requires students to consider business decisions from different disciplinary perspectives, and to recognise the value of these competing viewpoints.

 

The module is team taught, with different streams of lectures delivered by academics from different disciplinary backgrounds. Pedagogically, the module adopts a ‘syndicate’ approach, with students assigned to learning groups for the duration of their study.

This module is delivered at the University of Reading and the University of Reading Malaysia.

Assessment Method:

Assignment 20%, Report 20%, Class test 60%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

X

Module details


Title:

Business in Practice: Markets, Marketing and Management

Code:

MM1F20

Convenor:

DR Andrew Hull

Summary:

This module is delivered at the University of Reading and the University of Reading Malaysia 

Assessment Method:

Report 70%, Class test 30%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

X

Module details


Title:

Business in Practice: Accounting for Managers

Code:

MM1F27

Convenor:

MRS Sian Weatherburn

Summary:

This module is delivered at the University of Reading and the University of Reading Malaysia

Assessment Method:

Exam 55%, Portfolio 10%, Project 35%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

X

Module details


Title:

Business in Practice: Data analytics

Code:

MM1F28

Convenor:

DR Markos Kyritsis

Summary:

Acquiring, managing, and analysing data is an important business activity that allows organisations to make strategic use of their data assets. Analysing historical data can give companies insight on how to optimise a wide range of functions related to accounting and management. Furthermore, constructing predictive models can facilitate the process of classifying future events and making informed data-driven decisions. This introductory module aims to expose students to key concepts in data analytics by introducing two stages of data analytics (a) descriptive analytics and (b) predictive analytics, as well as visualisation techniques for qualitatively summarising data.

The focus of this module will be less on the underlying mathematical and statistical concepts and more on forming a working knowledge of the methods and assumptions for using statistical methods given certain parameters. Key concepts that will be covered include: types of data; types of distributions (with an emphasis on the normal distribution); analysing the differences between means using parametric and non-parametric tests; regression models; and data visualisation. The workshops will give students experience in using an industry standard programming language, as well as GUI-based tools, thus providing them with the opportunity to choose the most appropriate method for their own future employability needs.

 

This module is delivered at the University of Reading and the University of Reading Malaysia

Assessment Method:

Report 50%, Class test 50%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

X

Module details


Title:

Developing Professional Excellence

Code:

MM1F29

Convenor:

DR Can Ererdi

Summary:

The module focuses on developing students’ understanding of the graduate and placement recruitment process from the perspective of the recruiter and the organisations. The module will enable the students to appreciate the role of recruitment, the context of different organisations (businesses and sectors) and implications for different talent management strategies and needs, the rationale for employing certain process and procedures to secure a high-performing and engaged workforce. The students will also be encouraged to reflect on their own careers.  The module offers a combination of practical and applied elements as well as more conceptual and academic aspects. As a result, it enables the students to obtain a broad range of knowledge while allowing them to actively reflect on their career, employability and apply to their immediate experience.

The Module is designed to be delivered in part 1, well ahead of placement applications. Therefore, it equips the students to become career-minded from the onset and make better choices and improved applications, to strengthen the students’ success rate of obtaining successful placements and future jobs upon graduation.

This module is delivered at University of Reading, University of Reading Malaysia.

Assessment Method:

Assignment 100%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Code Module Convenor
MM1F19 Management Debates: Ways of thinking about business DR Mads Emil Wedell-Wedellsborg
MM1F20 Business in Practice: Markets, Marketing and Management DR Andrew Hull
MM1F27 Business in Practice: Accounting for Managers MRS Sian Weatherburn
MM1F28 Business in Practice: Data analytics DR Markos Kyritsis
MM1F29 Developing Professional Excellence DR Can Ererdi

These are the modules that we currently offer. They may change for your year of study as we regularly review our module offerings to ensure they’re informed by the latest research and teaching methods.

Compulsory modules include:

X

Module details


Title:

Introduction to Machine Learning

Code:

MM257

Convenor:

DR Giannis Haralabopoulos

Summary:

Assessment Method:

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

X

Module details


Title:

An Introduction to the Management of Information Systems

Code:

MM258

Convenor:

PROF Stephen Gulliver

Summary:

This module considers management of business focused Information Systems (IS), and introduces students to the interplay of management, organisational and information technology IS dimensions. It covers enterprise applications and allows students to appreciate the symbiotic relationship between company information infrastructures and business capability. This module is delivered at both University of Reading (Spring) and Beijing Institute of Technology (Autumn). 

Assessment Method:

Assignment 60%, Report 40%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

X

Module details


Title:

Business Applications Development

Code:

MM282

Convenor:

DR Giannis Haralabopoulos

Summary:

The development of full stack applications is becoming a core requirement for supporting day to day operations across increasingly diverse organisational entities. This is particularly true for digital businesses that primarily have an online presence and may rely heavily on their data-assets to construct solutions for customers and business partners. Entrepreneurs, business analysts, and technology consultants quickly find that a good understanding of web development can help them construct working user-friendly prototypes, as well as develop, manage, and maintain enterprise systems that would otherwise appear fairly incomprehensible. In short, this module introduces fundamentals of databases, development, and interaction design to business students. 

Assessment Method:

Report 100%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

X

Module details


Title:

Building competitive advantage: Business Strategy and Operations

Code:

MM296

Convenor:

DR Joe Lane

Summary:

The first half of the module introduces students to the concept of competitive advantage, why this is important for organisations, and how this can be achieved through the development and application of business strategies. In addition to asking the core question of how an organisation can build and sustain competitive advantage, the module will introduce students to critical perspectives on the theories, frameworks and analytical tools used in the strategy process. Sources of competitive advantage in the external and internal environments of organisations will be explored, as well as consideration of fundamental concerns facing organisations operating in an increasingly global and dynamic business environment.

The second half of this module focusses on operations management, which can be seen as the function of the organisation that manages the resources that are devoted to the creation and delivery of services and products that create value for the organisation’s customers. Integrating operations management alongside strategic management responds to the resulting opportunities and challenges faced by organisations today. It focusses on the key principles that underpin operations management in order to provide a theoretical and practical grounding that provides a broad understanding as to how operations managers can lead the delivery of products and services that both delivers value for their customers and delivers on the organisations business objectives and strategic vision.

Overall, the module will highlight the importance of different functions within an organisation working together and the role of operations and processes in supporting strategic initiatives in developing and sustain competitive advantage over the long-term.

The module lead at the University of Reading Malaysia is Dr Mandy Mok.

Assessment Method:

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

X

Module details


Title:

Managing Work and People: Organisational Behaviour and Human Resources Management

Code:

MM297

Convenor:

PROF Rita Fontinha

Summary:

This module examines the main concepts, principles and practices concerning the management of work and people in organisations.  The module is intended to be both intellectually stimulating and practically relevant.

This module is also delivered at the University of Reading Malaysia.

Assessment Method:

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

X

Module details


Title:

Social Responsibility in Action

Code:

MM298

Convenor:

DR Irina Heim

Summary:

Students are expected to draw on knowledge and experience gained during the course, and to apply it to a contemporary management problem or issue related to social purpose of the business and 17 UN Sustainable Development Goals. The practical actions are developed in conjunction with specific organisations, and they address a topic that is relevant to Principles for Responsible Management Education’ (PRME). PRME is a United Nations-supported initiative founded in 2007 in support of the Sustainable Development Goals and is governed by the UN and the main business school accreditation bodies. Henley Business School is an advanced signatory to PRME.?

This module is also delivered at University of Reading Malaysia.

Assessment Method:

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Code Module Convenor
MM257 Introduction to Machine Learning DR Giannis Haralabopoulos
MM258 An Introduction to the Management of Information Systems PROF Stephen Gulliver
MM282 Business Applications Development DR Giannis Haralabopoulos
MM296 Building competitive advantage: Business Strategy and Operations DR Joe Lane
MM297 Managing Work and People: Organisational Behaviour and Human Resources Management PROF Rita Fontinha
MM298 Social Responsibility in Action DR Irina Heim

Optional modules include:

X

Module details


Title:

Sales and Business Development

Code:

MM2100

Convenor:

MR Fabio Goncalves De Oliveira

Summary:

This module introduces students to sales and in particular the sales process and selling. It adopts a highly practitioner-oriented view of sales. It explains to students the different approaches and sales models, with a specific focus on direct and online sales. 

Students will understand the modern role of sales as a philosophy, culture, process and strategic business development role for companies. Students will understand and assess how sales activities influence the direction and decisions related to marketing, logistics, manufacturing, finance, resource capability and allocation. A customer centric approach to the stages of the sales funnel will be discussed, and marketing activities (digital and traditional acquisition medium channels) to capture and nurture leads, prospects and clients through the modern customer journey. At the same time, the module offers a practical approach to the foundations of individual skills and behaviour required from a salesperson.  

Assessment Method:

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

X

Module details


Title:

Marketing Essentials

Code:

MM218

Convenor:

DR Shobhit Kakaria

Summary:

Marketing Essentials (MM218) is a foundation module in Marketing. It provides students with an overview of Marketing as an academic subject, a key area of corporate activity and a fundamental component of a business strategy. The module discusses and analyses marketing theories, as well as strategic marketing tools and techniques used in the business world. Students are encouraged to engage actively and critically with the theoretical and empirical contents of the module through weekly pre recorded lectures, live interactive sessions with guest speakers and small-group tutorials. Moreover, students are expected to demonstrate an ability to integrate marketing theories, strategic tools and business practice in their coursework and exam papers. 

 

The module addresses the essential analyses required to develop a marketing strategy, including assessing the competitive arena, customers, market trends and organisational capabilities. The core decisions within marketing strategy are explored, including the selection of opportunities to pursue, target market selection, creating a competitive advantage and brand positioning. The execution of a marketing strategy through the ingredients of the marketing mix is also overviewed. Increasingly leadership teams of businesses are harnessing these marketing analyses and marketing strategy concepts, as they seek to update their corporate strategies, enhance shareholder value and strive to compete successfully in growth markets.

 

This module is delivered at University of Reading (Whiteknights Campus), and at University of Reading Malaysia.

Assessment Method:

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

X

Module details


Title:

Business Applications Development

Code:

MM282

Convenor:

DR Giannis Haralabopoulos

Summary:

The development of full stack applications is becoming a core requirement for supporting day to day operations across increasingly diverse organisational entities. This is particularly true for digital businesses that primarily have an online presence and may rely heavily on their data-assets to construct solutions for customers and business partners. Entrepreneurs, business analysts, and technology consultants quickly find that a good understanding of web development can help them construct working user-friendly prototypes, as well as develop, manage, and maintain enterprise systems that would otherwise appear fairly incomprehensible. In short, this module introduces fundamentals of databases, development, and interaction design to business students. 

Assessment Method:

Report 100%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Code Module Convenor
MM2100 Sales and Business Development MR Fabio Goncalves De Oliveira
MM218 Marketing Essentials DR Shobhit Kakaria
MM282 Business Applications Development DR Giannis Haralabopoulos

These are the modules that we currently offer. They may change for your year of study as we regularly review our module offerings to ensure they’re informed by the latest research and teaching methods.

Compulsory modules include:

X

Module details


Title:

Study Abroad Year

Code:

MM200

Convenor:

MS Sue Blackett

Summary:

Assessment Method:

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Code Module Convenor
MM200 Study Abroad Year MS Sue Blackett

These are the modules that we currently offer. They may change for your year of study as we regularly review our module offerings to ensure they’re informed by the latest research and teaching methods.

Compulsory modules include:

X

Module details


Title:

Developing Personal Leadership

Code:

MM304

Convenor:

DR Kirsty Denyer

Summary:

This module is specifically aimed at giving students a comprehensive view on personal leadership development and how to plan their own leadership skills strategy. The students will be expected to examine the concepts, theories, and evidence needed to develop their understanding and competencies associated with leadership development and explore different approaches for leadership development planning and action. This includes developing self-awareness, contextual awareness and how to design a learning agenda.

The module lead at the University of Reading Malaysia is Dr Siohong Tih.

Assessment Method:

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

X

Module details


Title:

Information Systems and Digital Business

Code:

MM3101

Convenor:

PROF Keiichi Nakata

Summary:

Information systems are the means by which people and organisations, utilising technologies, gather, process, store, use and disseminate information. Digital business makes effective use of information systems to enable organisations to create value throughout the value chain. This module covers key concepts, theories, techniques, and issues in developing information systems solutions for digital business. It emphasises the importance of aligning business and IT strategies through an understanding of the structure and function of information processed by IT systems from both business and technical perspectives. 

This module is delivered at University of Reading, and University of Reading Malaysia. 

Assessment Method:

Assignment 100%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

X

Module details


Title:

Project Management

Code:

MM396

Convenor:

MR Nigel Spinks

Summary:

Projects have become an important mode of organising work in many organisations and industries in response to the need to develop and deliver complex one-off goods and services and to manage change initiatives. This module is designed to provide the theoretical and practical grounding for those working in and leading projects. The assignment includes project-based group activities to develop critical understanding of tools and techniques in practice.

Assessment Method:

Exam 70%, Oral 15%, Project 15%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

X

Module details


Title:

Technology Advisory Practices

Code:

MM398

Convenor:

DR Nicholas Silburn

Summary:

This module develops the students’ ability to address complex business problems involving the use of technology by investigating as teams the challenges,issues or opportunities an organisation is facing and formulating appropriate recommendations. As a part of the module students will have the opportunity of working closely with a group of peers to apply technology advisory practices to a contemporary business case. Module participants will have the opportunity to develop a range of business and academic skills in a number of different areas relevant to advisory practices.

Assessment Method:

Assignment 50%, Oral 20%, Report 30%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Code Module Convenor
MM304 Developing Personal Leadership DR Kirsty Denyer
MM3101 Information Systems and Digital Business PROF Keiichi Nakata
MM396 Project Management MR Nigel Spinks
MM398 Technology Advisory Practices DR Nicholas Silburn

Optional modules include:

X

Module details


Title:

Strategy and International Business

Code:

MM303

Convenor:

DR Quyen Nguyen

Summary:

This module provides an introduction to the variety of strategic issues confronting managers of multinational enterprises (MNEs), both within the firm and in the global marketplace.

Strategy and International Business helps students understand the strategy and international business of multinational enterprises (MNEs). It examines factors that influence the development and the competitive positioning of multinational enterprises (MNEs). This requires an understanding of both the external international business environment and the internal nature of the firm and its strategy. A company’s strategy provides the context within which managers decide what to do, and what not to do, with respect to resource allocation, market selection and organizational development.

In this module we shall introduce students to:

  • the core concepts and models underlying contemporary international business strategy
  • their theoretical and empirical foundations;
  • their limitations, and the arguments surrounding them;
  • their practical application to analyse issues faced by real world MNEs.

The module lead at the University of Reading Malaysia is Dr Siohong Tih.

Assessment Method:

Assignment 100%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

X

Module details


Title:

Institutions and Emerging Firms

Code:

MM308

Convenor:

DR Denise Tsang

Summary:

As the global economic dominance shifts away from the USA and Europe, an understanding of firms originating from emerging economies is essential. This module aims to introduce frameworks that allow description and understanding of national institutions and competitive dynamics related to emerging economies such as China, Russia, Brazil, India and South Africa. It aims to explore the features of emerging economies firms, their continuities and changes, as well as the associated opportunities and risks in relation to their business operation. The module aims to provide students with an understanding of how managers can address challenges of different national institutions in product markets, labour markets and financial markets in the face of competition.

Assessment Method:

Exam 70%, Assignment 15%, Oral 15%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

X

Module details


Title:

Managing Service Operations

Code:

MM3102

Convenor:

MR Nigel Spinks

Summary:

This module covers key concepts and theories within the area of service operations management. It is designed to introduce students to the particular challenges facing service organisations in an era where services contribute more to gross domestic product (GDP) than manufacturing. This module is designed to provide the theoretical and practical grounding for those students wanting to work within service organisations or service business units within manufacturing organisations.  

Assessment Method:

Assignment 100%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

X

Module details


Title:

Cross Cultural Marketing

Code:

MM3105

Convenor:

DR Melisa Mete

Summary:

Cross cultural marketing is essential given the profound impact that globalisation has had on both companies and consumers. This module follows on from Marketing Essentials (MM218) and introduces students to cross-cultural marketing based on the recognition of diversity in different markets of the world and local and global consumers, and local and global marketing practices due to cultural influences. This module has a group project and an examination. The group project provides students with an opportunity to apply concepts and tools acquired in MM218 and MM3105 in a creative and challenging team task to address a cross-cultural marketing issue and provide suggestions. Guidance for this task will be provided through the term. Similarly, the group project will enable students to prepare for the exam. The lectures explore and discuss theories and marketing practices related to cross-cultural marketing. 

Assessment Method:

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

X

Module details


Title:

Introduction to Supply Chain Analytics

Code:

MM311

Convenor:

DR Kurt Liu

Summary:

Assessment Method:

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

X

Module details


Title:

Advanced Data Analytics for Business

Code:

MM333

Convenor:

DR Nico Biagi

Summary:

Assessment Method:

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

X

Module details


Title:

New Directions in Business and Corporate Social Responsibility

Code:

MM334

Convenor:

DR Alex Scher-Smith

Summary:

There is growing recognition of the role business and market-based solutions can play in tackling complex ‘wicked’ global sustainable development challenges, including reducing poverty, protecting vulnerable ecosystems, and facing up to global climate change. Concurrently, barely a day goes by without media reports of corporate misbehaviour and scandal. This module examines the role of business in society and the importance of Corporate Social Responsibility (CSR).

Assessment Method:

Assignment 70%, Oral 30%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

X

Module details


Title:

International Human Resource Management

Code:

MM340

Convenor:

DR Rebecca Asabe Tariya Yusuf

Summary:

This module examines how practices of managing human resources could be different across countries and explores companies’ approaches to managing their human resources in an international business context.

Assessment Method:

Exam 70%, Assignment 30%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

X

Module details


Title:

Marketing Communications

Code:

MM341

Convenor:

DR Calvin Wan

Summary:

An organisation can have the best product or service, however, if consumers are unaware of it, it will not be successful. That is where marketing communications comes in. Marketing communications is the tool to reach and engage the intended audience. In this module you will learn how marketing communications works. We discuss underlying theories and apply these across traditional and digital marketing communications. Topics include advertising, direct marketing, sales promotion, and other aspects of the marketing communication mix. You will learn how to design, manage, and assess marketing communication efforts to best reach and engage the intended audience.   

Assessment Method:

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

X

Module details


Title:

Optimising Marketing Performance

Code:

MM342

Convenor:

MR Simon Robert Hall

Summary:

In today's competitive business landscape, measuring and optimising marketing performance has become more crucial than ever. As reported by numerous industry experts and scholars, the pressure to optimise the impact of marketing activities is at an all-time high. Marketing professionals in senior roles, including Marketing Manager, Marketing Director, and CMO, are expected to have the ability to quantify their performance effectively and improve the outcomes of marketing activity. 

Unfortunately, many marketers find it challenging to prove their worth due to several reasons. To overcome this hurdle and optimise marketing performance, it's crucial that marketers acquire the necessary skills and knowledge. 

This module is designed to equip individuals that will be working in marketing roles with the essentials of measuring marketing performance. By taking this course, learners will gain practical insights and techniques to demonstrate the effectiveness of their marketing activities and optimise them, helping them justify their value in their organisation. 

Assessment Method:

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

X

Module details


Title:

Financing Entrepreneurship

Code:

MM361

Convenor:

DR Xinrui Zhang

Summary:

Why do entrepreneurs often fail to enter a market? Entrepreneur with innovative products often find access to finance and sharing equity problematic. This module introduces students to the various forms of financing for entrepreneurship as a process of entrepreneurship (e.g. debt, equity financing, non-for-profit and alternative financing). It introduces an entrepreneurial ecosystem approach , entrepreneurial planning, and strategies to finance new ventures. 

Assessment Method:

Assignment 50%, Oral 50%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

X

Module details


Title:

Digital Marketing

Code:

MM391

Convenor:

DR Rodrigo Perez Vega

Summary:

The growth of the internet has created new opportunities for organisations to reach and build relationships with their customers. At the same time, many firms struggle with making a successful transition from offline to online marketing. This module provides students with the key tools required to implement a successful digital marketing strategy. This includes understanding search engines, social media, content marketing and the analysis of web analytics data. Students will also build an understanding of the wider social and public policy issues that use of internet technology, including questions of regulation, privacy and use of customer data.

This module is delivered at University of Reading Malaysia ONLY.

Assessment Method:

Project 50%, Report 50%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

X

Module details


Title:

Management in Media Industries

Code:

MM397

Convenor:

DR Anna De Amicis

Summary:

This module engages in a detailed analysis of the media industry. Fundamental economic questions are considered, along with the strategic choices facing media organisations. Students are introduced to the key challenges facing firms within the industry and are invited to consider the role of media organisations in shaping contemporary society. 

Assessment Method:

Set exercise 30%, Report 70%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

X

Module details


Title:

Advanced Management Accounting

Code:

AC302

Convenor:

DR Edward Tew

Summary:

This module builds on the concepts and techniques of management accounting introduced in AC201 and AC220. Management accounting may be seen as a way of providing information in three main areas: costing, decision-making, and planning and control. The emphasis of this module will mainly be on the last two areas (i.e., decision making and planning and control). In reality, however, it is often difficult to separate any one area from the other two. For example, standard costing provides costing information which is then used as a tool for planning and control.

?This module is also delivered at University of Reading Malaysia. 

Assessment Method:

Exam 70%, Assignment 30%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

X

Module details


Title:

Commercial Law

Code:

LW3COM

Convenor:

MRS Elizabeth Conaghan

Summary:

This module aims to introduce module members to some of the fundamental principles of commercial law through a critical examination of, and engagement with, relevant case law, legislation, business practice, academic work, historical influences, economic drivers and public policy.  It focuses primarily on the study of the law surrounding contracts for the sale of goods although module members will also be introduced to the concept and law of agency. The module builds on module members' knowledge of contract law and it aims to equip students with a critical appreciation of some of the central themes and pillars of commercial law. The focus is on the law relevant to commercial transactions in England and Wales, although comparative and transnational perspectives will be drawn upon from time to time.

Assessment Method:

Exam 70%, Assignment 30%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

X

Module details


Title:

Fairness

Code:

PP3FAI

Convenor:

DR Charlotte Newey

Summary:

This module addresses the concept of fairness and its relation to other moral concepts and considerations.

Assessment Method:

Assignment 100%

Disclaimer:

The modules described on this page are what we currently offer. Modules may change for your year of study as we regularly review our offerings to ensure they’re informed by the latest research and teaching methods.

Code Module Convenor
MM303 Strategy and International Business DR Quyen Nguyen
MM308 Institutions and Emerging Firms DR Denise Tsang
MM3102 Managing Service Operations MR Nigel Spinks
MM3105 Cross Cultural Marketing DR Melisa Mete
MM311 Introduction to Supply Chain Analytics DR Kurt Liu
MM333 Advanced Data Analytics for Business DR Nico Biagi
MM334 New Directions in Business and Corporate Social Responsibility DR Alex Scher-Smith
MM340 International Human Resource Management DR Rebecca Asabe Tariya Yusuf
MM341 Marketing Communications DR Calvin Wan
MM342 Optimising Marketing Performance MR Simon Robert Hall
MM361 Financing Entrepreneurship DR Xinrui Zhang
MM391 Digital Marketing DR Rodrigo Perez Vega
MM397 Management in Media Industries DR Anna De Amicis
AC302 Advanced Management Accounting DR Edward Tew
LW3COM Commercial Law MRS Elizabeth Conaghan
PP3FAI Fairness DR Charlotte Newey

These are the modules that we currently offer. They may change for your year of study as we regularly review our module offerings to ensure they’re informed by the latest research and teaching methods.

Fees

New UK/Republic of Ireland students: The home tuition fee for 2027 entry is £10,050. The home tuition fee is subject to annual increases in subsequent years of study.

New international students: £26,850 for 2027/28. The International tuition fee is subject to annual increases in subsequent years of study as set out in your student contract. For more details, please visit our Fees for International Students page.

Tuition fees

To find out more about how the University of Reading sets its tuition fees, see our fees and funding pages.

Year abroad fees

If you spend a full year abroad, you will only pay 15% of your usual tuition fee for that year. For more information, please see our fees and funding pages or contact studyabroad@reading.ac.uk.

Additional costs

Some courses will require additional payments for field trips and extra resources. You will also need to budget for your accommodation and living costs. See our information on living costs for more details.

Financial support for your studies

You may be eligible for a scholarship or bursary to help pay for your study. Students from the UK may also be eligible for a student loan to help cover these costs. See our fees and funding information for more information on what's available.

Become a Global Sustainability Leaders Scholar

Our innovative Global Sustainability Leaders Scholarship is focused on creating a community of future leaders. We’re awarding up to 400 scholarships per year to high-achieving students from the UK and overseas who are passionate about environmental sustainability.

Each scholar receives £6,000 a year (towards living costs), for up to four years, plus a tailored development scheme. The scheme provides opportunities to develop knowledge and leadership skills relevant to addressing climate and nature issues, and to engage in cross-disciplinary learning and action. Terms and conditions apply.

Find out more about the Global Sustainability Leaders Scholarship scheme.

Careers

Our business graduates are successful in the job market and in their career aspirations. In the Daily Mail University Guide 2027, we are ranked 2nd for High-skilled jobs in Business Studies.

95% of our Business and Management graduates are in work or further study within 15 months of graduating (based on HESA data 2026, Graduate Outcomes Survey 2023/24; includes UK domiciled, full-time, first degree Business & Management responders).

Your degree in business and management will prepare you for a career in both the public and private sectors. The skills and knowledge you acquire will be applicable to, and provide a route into, many areas:

  • accounting and professional services
  • banking and investment banking
  • consultancy
  • finance
  • human resources
  • IT
  • marketing
  • operations
  • general management.

Our graduates have gone on to work at a variety of high profile organisations, including Deloitte LLP, EY, IBM, Kimberly-Clark, Capgemini, Reed and Vodafone.

Dedicated support from Henley Careers

While studying at Henley Business School, you can access to one-to-one careers support from our dedicated service. Henley Careers can help you plan your future, develop interview and application skills, build confidence and advise you on different career journeys.

Our team will provide you with expert advice and guidance on placements – from help choosing the right role to support while you are on placement. We will help you make your applications stand out and run workshops covering all the main selection methods used by employers: competency interview training, CVs, cover letters, application forms and drop-in clinics.

Build the skills to succeed in your career – and contribute to a sustainable future

At the University of Reading, we help you turn your environmental and sustainability values into opportunities that make a difference to your career and the wider world.

Employers are already reshaping their businesses to respond to climate change, and they increasingly value graduates with expertise in environmental stewardship – one of the fastest-growing skill areas (World Economic Forum, Future of Jobs Report 2025).

During your time at Reading, you’ll have access to a wide range of opportunities and support. This will help you graduate with the knowledge and confidence to tackle environmental and sustainability challenges in your career.

In 2025, the University of Reading won the AGCAS Green Careers Award. Judges highlighted the impact of our Careers service and the positive outcomes our students achieve.

Explore climate and sustainability initiatives you can get involved with as a student at Reading.

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