We are in the process of finalising our postgraduate taught courses for 2026/27 entry. In the meantime, you can view our 2025/26 courses.
Explore technology and big data in a wider business context – and gain valuable real-world experience – with our BSc Business and Management (Data Analytics and Digital Business) with Placement Year degree.
This flexible, four-year course, taught by academics from Henley Business School, equips you with the expertise to develop and implement technology and data-driven solutions for business. You’ll study the underlying theories and concepts of digital business, and learn how to apply them in the real world. An integrated Placement Year provides a fantastic opportunity to put your skills into practice in preparation for your future career.
Your core modules will cover:
You’ll also study the core disciplines that underpin business – including economics, psychology and sociology – and explore topics such as:
You’ll learn through a combination of lectures, seminars, practical workshops, and self-guided study. This will provide the opportunity to discuss subject materials in an in-depth way with your lecturers and fellow students.
Throughout your studies, you will:
After the first year of your BSc Business and Management (Data Analytics and Digital Business) degree, you will have the option to transfer to any of our other specialist pathways:
Alternatively, you could transfer onto the more general BSc Business and Management where you’ll be offered a wide range of options in your second and final years – allowing you to tailor your learning to your individual interests.
We also offer two other variations of this course: BSc Business and Management (Data Analytics and Digital Business), a three-year course without a Placement Year; and BSc Business and Management (Data Analytics and Digital Business) with Study Year Abroad, a four-year course with a year studying overseas instead of on placement.
In your third year, you’ll have the opportunity to gain valuable experience in a real-world setting with our Work Placement module.
We will support you to find and secure a placement that’s right for you.
As well as enriching your studies, an industry placement can be an excellent way to:
In addition to your Placement Year, we work hard to ensure that the personal skills required to secure, and succeed in, future roles are embedded into the curriculum.
Alongside your business acumen, our focus on self-development aims to prepare you for the external market – from internships and placements to full-time employment. For example, you will undertake a short, guided project in your second year focusing on social responsibility in action. Working with local communities, you'll have the opportunity to put your skills into practice, gain new experiences, and open yourself up to new ways of thinking.
